January 24, 2020
With Rootz having experienced one of the fastest initial growth periods in the history of European online casinos, we have decided to promote internally as Rootz expands its footprint and prepares to grow the company in 2020 and beyond.
We are pleased to announce the promotions of two of our team members – Melanie Hainzer and Tony Kjaldstrom – to C-level positions within the company.
Ms. Melanie Hainzer has been promoted from Head of Marketing to the Chief Marketing Officer (CMO) role while Mr. Tony Kjaldstrom is being elevated from Head of Casino to Chief Operating Officer (COO).
Melanie Hainzer, CMO
Having joined Rootz in early 2019, Ms. Hainzer has demonstrated a robust understanding of the iGaming industry. With over 10 years of experience in roles ranging from CRM Manager to Country Manager, Melanie brings broad experience to this position. Melanie has been an integral part of the early successes. Most notably, Melanie has been at the forefront of the marketing efforts for Wildz Casino, Rootz’s first online casino brand.
Responding to the news of her promotion, Melanie remarked, “It’s an honour to be not only considered, but promoted to an executive position at Rootz. I’ve been very happy to work for this company and am excited to assume a larger role. I’m looking forward to 2020 and beyond.”
Tony Kjaldstrom, COO
Mr Kjaldstrom also joined in 2019 and helped shepherd Rootz through the opening months, demonstrating tremendous competence and the ability to troubleshoot and manage a brand new platform. Tony has helped build and manage the casino platform and is playing a central role in planning the future strategy.
Tony also had some comments related to his promotion. “These are exciting times at Rootz and Wildz. I’m very grateful for this new position and will remain committed to seeing that Rootz doesn’t rest on its previous success and instead redoubles its efforts to make fantastic casino products even better. Let’s go!”
Lasse Rantala, the Rootz CEO, had the following to say about these latest promotions: “Melanie and Tony are two of the hardest-working people in a company full of impressive workers. To be able to excel where there are so many motivated people is a testament to their extraordinary work ethic and ability.
Both Melanie and Tony helped to guide the company through opening months. Those first month required extraordinary time commitments and a focused attention to detail as Rootz worked to finesse our strategies and our custom platform in those early months. I have no doubt that the elevation of these two talented individuals into C-level roles will be a tremendous asset to this company for many years to come.
It is especially satisfying that we were able to fill these roles with current Rootz team members. We take great pride in being able to promote internally and look to do so in the future as much as possible.”
Rootz Ltd is an iGaming technology company providing a full-scope platform, Rootz. Automate the Game, the Rootz slogan, has influenced product development from Day 1. Rootz believes human beings should be left to pursue their creative talents while allowing repetitive tasks to be managed by machines. This focus has allowed Rootz to build the next generation casino product, Wildz.com, an online casino customised to each individual user. Rootz Ltd is based in Malta and holds an MGA license.